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We map\nyour best-paying customers back to the keywords and\naudiences that produced them, then build campaigns to\nfind more like them.",{"id":439,"documentId":440,"name":441,"alternativeText":442,"caption":38,"focalPoint":38,"width":427,"height":427,"formats":38,"hash":443,"ext":429,"mime":430,"size":444,"url":445,"previewUrl":38,"provider":83,"provider_metadata":38,"createdAt":446,"updatedAt":446,"publishedAt":447},519,"rxg49e2ikbvut7y3273r38hy","images_proc_camel_1_2.svg","Search intent matched to your buyer journey","images_proc_camel_1_2_591a7f91c5",2.11,"https:\u002F\u002Fbrilliant-breeze-60265a7434.media.strapiapp.com\u002Fimages_proc_camel_1_2_591a7f91c5.svg","2026-06-14T12:42:07.883Z","2026-06-14T12:42:07.884Z",{"id":449,"title":450,"description":451,"image":452},171,"Lower CAC at the same spend","Better targeting. Better ad copy. Better landing pages.\nSame dollars, more qualified buyers. CAC drops because\nthe dollar works harder, not because we cut volume.",{"id":453,"documentId":454,"name":455,"alternativeText":456,"caption":38,"focalPoint":38,"width":427,"height":427,"formats":38,"hash":457,"ext":429,"mime":430,"size":458,"url":459,"previewUrl":38,"provider":83,"provider_metadata":38,"createdAt":460,"updatedAt":460,"publishedAt":460},520,"trgdplt9wt7ewscizaxmye94","images_proc_camel_1_3.svg","Smart Bidding fed activation data, not signups","images_proc_camel_1_3_9aa774f1de",2.35,"https:\u002F\u002Fbrilliant-breeze-60265a7434.media.strapiapp.com\u002Fimages_proc_camel_1_3_9aa774f1de.svg","2026-06-14T12:42:08.292Z",{"id":462,"title":463,"description":464,"image":465},172,"Ads that earn their budget back","We don't optimise for clicks or trials. We optimise for\nrevenue. Every dollar of spend is judged against the paying\ncustomers it produces. Campaigns that can't return more\nthan they cost don't run.",{"id":466,"documentId":467,"name":468,"alternativeText":469,"caption":38,"focalPoint":38,"width":427,"height":427,"formats":38,"hash":470,"ext":429,"mime":430,"size":471,"url":472,"previewUrl":38,"provider":83,"provider_metadata":38,"createdAt":473,"updatedAt":473,"publishedAt":473},521,"tx5ofoodr2p9kohuqvx3itpg","images_proc_camel_1_4.svg","Brand SERP owned end to end","images_proc_camel_1_4_4fe520cace",3.29,"https:\u002F\u002Fbrilliant-breeze-60265a7434.media.strapiapp.com\u002Fimages_proc_camel_1_4_4fe520cace.svg","2026-06-14T12:42:08.719Z","blocks.grid-list",{"id":476,"title":477,"description":478,"background":479,"items":480,"cta":38,"__component":511},54,"What our SaaS PPC agency does","We manage paid advertising across the channels that drive the most trials, activations and paid users for SaaS companies.","white",[481,486,491,496,501,506],{"id":482,"icon":483,"title":484,"description":485,"link":38,"number":38},766,"i-pixel:google","Google Ads for SaaS","Captures buyers already searching for what you sell.\nHigh-intent and competitor keywords, Performance Max,\nDemand Gen and Display remarketing, sent to landing\npages built to convert.",{"id":487,"icon":488,"title":489,"description":490,"link":38,"number":38},767,"i-pixel:ad","Microsoft Ads for SaaS","More qualified trials from buyers Google can't reach.\nMicrosoft Ads captures high-intent search Google\nmisses, often at a lower cost per signup.",{"id":492,"icon":493,"title":494,"description":495,"link":38,"number":38},768,"i-pixel:linkedin","LinkedIn Ads for SaaS","Reaches your buyers before they start searching. Target by job title, company size and seniority. ABM campaigns for sales-led teams. Thought leadership and document ads for buyers still evaluating.",{"id":497,"icon":498,"title":499,"description":500,"link":38,"number":38},769,"i-pixel:facebook-square","Meta Ads for SaaS","Best for retargeting and lookalike audiences. Bring\nback trial users who signed up but didn't activate.\nFind more people who match your best customers.",{"id":502,"icon":503,"title":504,"description":505,"link":38,"number":38},770,"i-pixel:youtube","YouTube ads for SaaS (via Google Ads)","More trial users who come back and activate.\nRun through Google Ads, YouTube keeps you top of\nmind during evaluation and re-engages site visitors.",{"id":507,"icon":508,"title":509,"description":510,"link":38,"number":38},771,"chart-line","Built into every channel","Landing pages built around search intent and your\nusers' pain points, plus full click-to-paid tracking.\nBetter pages mean more conversions from the same\nbudget and lower CAC.","blocks.service-list",{"id":513,"title":514,"description":38,"hasCamel":392,"variant":515,"background":394,"cardVariant":516,"items":517,"cta":38,"__component":413},83,"Why SaaS teams choose us","3-columns","leading-icon",[518,523,528,533,538],{"id":519,"icon":520,"title":521,"description":522,"link":38,"number":38},772,"i-pixel:product-management","We only work with SaaS.","Not SaaS and tech. Not B2B and SaaS. Only SaaS. Every campaign we've run, every playbook we've built. All SaaS. Fewer early mistakes because we've probably seen your exact funnel before.",{"id":524,"icon":525,"title":526,"description":527,"link":38,"number":38},773,"i-pixel:box-heart","We know which products to advertise.","Not every feature is worth spending on. We build campaigns around the products and plans that make money, and stop advertising the ones that don't. That's how you lower CAC without cutting volume.",{"id":529,"icon":530,"title":531,"description":532,"link":38,"number":38},774,"i-pixel:analytics","We track what happens after signup.","Most agencies report on trials and stop. We track whether users finish onboarding, add teammates, create their first project, add a credit card and start paying.",{"id":534,"icon":535,"title":536,"description":537,"link":38,"number":38},775,"i-pixel:bullhorn","We tell you if the numbers don't work.","If PPC won't be profitable at your current price point, we'll tell you within 30 days. You'll know early, and you'll know why.",{"id":539,"icon":540,"title":541,"description":542,"link":38,"number":38},776,"i-pixel:crown","Senior PPC experts run your account.","Senior PPC experts run your account. No juniors on your campaigns. No account managers relaying messages. You talk to the people building and optimising your campaigns every day.",{"id":544,"title":545,"cta":546,"__component":550},55,"Real numbers from our SaaS clients",{"id":547,"label":548,"to":14,"note":38,"variant":549},377,"See all case studies","black","blocks.case-study-strip-block",{"id":415,"title":552,"steps":553,"__component":636},"From kickoff to scale in 6 steps",[554,569,583,597,610,623],{"id":555,"title":556,"summary":557,"detail":558,"graphic":559},253,"Understand your product and numbers.","We audit your accounts, dig into your LTV, target CAC, and conversion rates so we know what “good” looks like for your business.","",{"id":560,"documentId":561,"name":562,"alternativeText":563,"caption":38,"focalPoint":38,"width":564,"height":427,"formats":38,"hash":565,"ext":429,"mime":430,"size":566,"url":567,"previewUrl":38,"provider":83,"provider_metadata":38,"createdAt":568,"updatedAt":568,"publishedAt":568},523,"bzfrwa46jhbrpwj2x73zjlru","images_proc_camel_2_1.svg","Audit your account and your numbers.",455,"images_proc_camel_2_1_91732e028d",5.43,"https:\u002F\u002Fbrilliant-breeze-60265a7434.media.strapiapp.com\u002Fimages_proc_camel_2_1_91732e028d.svg","2026-06-14T12:42:10.153Z",{"id":570,"title":571,"summary":572,"detail":558,"graphic":573},254,"Research demand and competition.","We find the high-intent keywords your buyers use and analyse competitor ads and landing pages to find where we can win.",{"id":574,"documentId":575,"name":576,"alternativeText":577,"caption":38,"focalPoint":38,"width":564,"height":427,"formats":38,"hash":578,"ext":429,"mime":430,"size":579,"url":580,"previewUrl":38,"provider":83,"provider_metadata":38,"createdAt":581,"updatedAt":581,"publishedAt":582},524,"tnxwivx1lgorn85xqzhpv22d","images_proc_camel_2_2.svg","Map intent to buyer journey.","images_proc_camel_2_2_c72ece9ea2",6.97,"https:\u002F\u002Fbrilliant-breeze-60265a7434.media.strapiapp.com\u002Fimages_proc_camel_2_2_c72ece9ea2.svg","2026-06-14T12:42:10.573Z","2026-06-14T12:42:10.574Z",{"id":584,"title":585,"summary":586,"detail":558,"graphic":587},255,"Create a plan around your goals.","We set targets for trials, demos, CAC, and revenue. Then we design campaign structures for high-intent, competitor, and branded searches.",{"id":588,"documentId":589,"name":590,"alternativeText":591,"caption":38,"focalPoint":38,"width":564,"height":427,"formats":38,"hash":592,"ext":429,"mime":430,"size":593,"url":594,"previewUrl":38,"provider":83,"provider_metadata":38,"createdAt":595,"updatedAt":595,"publishedAt":596},525,"slk642ds2f9ty2ozw64ccg3c","images_proc_camel_2_3.svg","Build the campaign architecture.","images_proc_camel_2_3_17e62b0535",5.57,"https:\u002F\u002Fbrilliant-breeze-60265a7434.media.strapiapp.com\u002Fimages_proc_camel_2_3_17e62b0535.svg","2026-06-14T12:42:10.993Z","2026-06-14T12:42:10.994Z",{"id":598,"title":599,"summary":600,"detail":558,"graphic":601},256,"Build campaigns, ads, and landing pages.","We write ad copy built around your value props, build custom landing pages around your ICP, and set up conversion tracking for trials, demos, and revenue.",{"id":602,"documentId":603,"name":604,"alternativeText":605,"caption":38,"focalPoint":38,"width":564,"height":427,"formats":38,"hash":606,"ext":429,"mime":430,"size":607,"url":608,"previewUrl":38,"provider":83,"provider_metadata":38,"createdAt":609,"updatedAt":609,"publishedAt":609},526,"kttzw8rhyer3nv197yjwfyxy","images_proc_camel_2_4.svg","Wire up activation tracking.","images_proc_camel_2_4_0a7e48df57",4.19,"https:\u002F\u002Fbrilliant-breeze-60265a7434.media.strapiapp.com\u002Fimages_proc_camel_2_4_0a7e48df57.svg","2026-06-14T12:42:11.413Z",{"id":611,"title":612,"summary":613,"detail":558,"graphic":614},257,"Launch and optimise.","We cut irrelevant traffic, test bid strategies, and compare performance by keyword, ad, audience, and page to keep CAC under control.",{"id":615,"documentId":616,"name":617,"alternativeText":618,"caption":38,"focalPoint":38,"width":564,"height":427,"formats":38,"hash":619,"ext":429,"mime":430,"size":620,"url":621,"previewUrl":38,"provider":83,"provider_metadata":38,"createdAt":622,"updatedAt":622,"publishedAt":622},527,"ojmn5o5uzlwhm6c9dpjmzsdv","images_proc_camel_2_5.svg","Launch, monitor, cut waste fast.","images_proc_camel_2_5_847ecc8d75",2.22,"https:\u002F\u002Fbrilliant-breeze-60265a7434.media.strapiapp.com\u002Fimages_proc_camel_2_5_847ecc8d75.svg","2026-06-14T12:42:11.843Z",{"id":624,"title":625,"summary":626,"detail":558,"graphic":627},258,"Scale what works.","We scale winning campaigns, test new channels and landing pages, and meet regularly to review MRR impact.",{"id":628,"documentId":629,"name":630,"alternativeText":631,"caption":38,"focalPoint":38,"width":564,"height":427,"formats":38,"hash":632,"ext":429,"mime":430,"size":633,"url":634,"previewUrl":38,"provider":83,"provider_metadata":38,"createdAt":635,"updatedAt":635,"publishedAt":635},528,"dn2d4flvpx1yydu5e052cc52","images_proc_camel_2_6.svg","Scale what wins, kill what does not.","images_proc_camel_2_6_2e73d0ac00",2.01,"https:\u002F\u002Fbrilliant-breeze-60265a7434.media.strapiapp.com\u002Fimages_proc_camel_2_6_2e73d0ac00.svg","2026-06-14T12:42:12.308Z","blocks.steps-block",{"id":638,"background":639,"hasBadge":392,"hasCamel":392,"title":640,"items":641,"__component":656},44,"dark","Stats",[642,647,651],{"id":643,"label":644,"value":645,"note":646},391,"Ad spend managed","$8M+","across PLG SaaS clients",{"id":136,"label":648,"value":649,"note":650},"Paid customers","500+","delivered monthly",{"id":652,"label":653,"value":654,"note":655},393,"Years in SaaS PPC","10+","PLG-only","blocks.stats-block",{"id":106,"title":658,"description":659,"includedTitle":660,"notIncludedTitle":661,"cta":662,"included":665,"notIncluded":690,"plans":700,"__component":725},"What Google Ads for SaaS costs","Fixed monthly management fee. The scope depends on your ad budget, channels, and funnel complexity.","What's included","WHATS NOT INCLUDED",{"id":663,"label":664,"to":94,"note":38,"variant":549},379,"Book a call",[666,669,672,675,678,681,684,687],{"id":667,"title":668},1090,"Settings",{"id":670,"title":671},1091,"Campaign setup",{"id":673,"title":674},1092,"Ongoing optimization",{"id":676,"title":677},1093,"Ad copy",{"id":679,"title":680},1094,"Conversion tracking",{"id":682,"title":683},1095,"Weekly reporting",{"id":685,"title":686},1096,"Biweekly calls",{"id":688,"title":689},1097,"Slack access",[691,694,697],{"id":692,"title":693},1098,"Ad spend (paid to platforms)",{"id":695,"title":696},1099,"Full website development",{"id":698,"title":699},1100,"CRM setup. We integrate with what you have",[701,709,718],{"id":702,"highlighted":392,"title":703,"spend":704,"fee":705,"description":706,"includedTitle":707,"badge":38,"included":708},157,"Starter","Up to $20,000\u002Fmonth","\u003Csmall>From\u003C\u002Fsmall>$3,889\u003Csmall>\u002Fmonth\u003C\u002Fsmall>","One to two channels. For companies starting to scale paid acquisition.","Includes",[],{"id":710,"highlighted":711,"title":712,"spend":713,"fee":714,"description":715,"includedTitle":707,"badge":716,"included":717},158,true,"Growth","$20,000–$50,000\u002Fmonth","\u003Csmall>From\u003C\u002Fsmall>$4,889\u003Csmall>\u002Fmonth\u003C\u002Fsmall>","Full-funnel: paid search, paid social, landing pages, and testing.","Best popular",[],{"id":719,"highlighted":392,"title":720,"spend":721,"fee":722,"description":723,"includedTitle":707,"badge":38,"included":724},159,"Scale","$50,000+\u002Fmonth","\u003Cmedium>Custom pricing\u003C\u002Fmedium>","Aggressive scaling. Full attribution, weekly optimisation, dedicated strategist.",[],"blocks.pricing-block",{"id":727,"quote":728,"author":729,"role":730,"variant":359,"videoUrl":38,"textPosition":731,"image":732,"__component":389},118,"The Camel team is expert in SaaS PPC. We always felt we were working with a partner that cared about the results even more than we did!","Craig Klein","CEO of SalesNexus","left",{"id":733,"documentId":734,"name":735,"alternativeText":38,"caption":38,"focalPoint":38,"width":365,"height":365,"formats":736,"hash":755,"ext":47,"mime":50,"size":756,"url":757,"previewUrl":38,"provider":83,"provider_metadata":38,"createdAt":758,"updatedAt":758,"publishedAt":758},596,"q04ueswy9lujha8asdea74j1","CraigKlein.png",{"small":737,"medium":743,"thumbnail":749},{"ext":47,"url":738,"hash":739,"mime":50,"name":740,"path":38,"size":741,"width":62,"height":62,"sizeInBytes":742},"https:\u002F\u002Fbrilliant-breeze-60265a7434.media.strapiapp.com\u002Fsmall_Craig_Klein_5f6d8a5158.png","small_Craig_Klein_5f6d8a5158","small_CraigKlein.png",168.21,168208,{"ext":47,"url":744,"hash":745,"mime":50,"name":746,"path":38,"size":747,"width":70,"height":70,"sizeInBytes":748},"https:\u002F\u002Fbrilliant-breeze-60265a7434.media.strapiapp.com\u002Fmedium_Craig_Klein_5f6d8a5158.png","medium_Craig_Klein_5f6d8a5158","medium_CraigKlein.png",331.96,331958,{"ext":47,"url":750,"hash":751,"mime":50,"name":752,"path":38,"size":753,"width":78,"height":78,"sizeInBytes":754},"https:\u002F\u002Fbrilliant-breeze-60265a7434.media.strapiapp.com\u002Fthumbnail_Craig_Klein_5f6d8a5158.png","thumbnail_Craig_Klein_5f6d8a5158","thumbnail_CraigKlein.png",24.37,24366,"Craig_Klein_5f6d8a5158",74.91,"https:\u002F\u002Fbrilliant-breeze-60265a7434.media.strapiapp.com\u002FCraig_Klein_5f6d8a5158.png","2026-06-14T16:51:23.320Z",{"id":106,"title":760,"positiveTitle":761,"negativeTitle":762,"positives":763,"negatives":779,"cta":789,"__component":792},"Do we match?","Work with us if:","Skip us if:",[764,767,770,773,776],{"id":765,"title":766},1082,"You run a PLG SaaS, your buyer searches Google, and you have product-market fit",{"id":768,"title":769},1083,"You're spending or planning to spend $5k+\u002Fmonth on Google Ads",{"id":771,"title":772},1084,"You care about activation and MRR, not signup vanity numbers",{"id":774,"title":775},1085,"You want the strategist running the account, not an account manager",{"id":777,"title":778},1086,"You've worked with generalist Google Ads agencies. You're done with broad-match-everything strategies.",[780,783,786],{"id":781,"title":782},1087,"You expect Google Ads to scale paid users in two weeks",{"id":784,"title":785},1088,"Your product hasn't found product-market fit yet",{"id":787,"title":788},1089,"You want a button-pusher who runs Google's recommendations as defaults",{"id":790,"label":791,"to":94,"note":38,"variant":96},380,"Book a 30 min call","blocks.audience-match-block",{"id":106,"title":794,"questions":795,"__component":843},"Google Ads agency FAQs",[796,800,804,808,812,816,820,824,828,832,835,839],{"id":797,"question":798,"answer":799},741,"What does a Google Ads agency for SaaS do?","We run, optimise and scale Google Ads campaigns for software companies. Search, Performance Max, YouTube and Demand Gen tied\nto trials, demos, paid plans and MRR.",{"id":801,"question":802,"answer":803},742,"How much does a Google Ads agency for SaaS charge?","Our management retainer sits between $3K and $15K per month, scoped to account complexity. Recommended ad spend on top is\ntypically $5K to $15K per month. The free audit ends with a budget recommendation tailored to your unit economics.",{"id":805,"question":806,"answer":807},743,"What results can I expect from Google Ads?","Most SaaS accounts see qualified trials and demos inside the first 60 days. Real scale typically arrives in months three and four. We\ngive you a realistic forecast at the 30-day mark, not a guess on day one.",{"id":809,"question":810,"answer":811},744,"How long until I see results on Google Ads?","Wasted spend cuts happen in week one. Account structure changes show up within 14 days. Activation-tracked results take 30-60\ndays because Smart Bidding needs the data. Real scale usually comes between months 2 and 4.",{"id":813,"question":814,"answer":815},745,"Which Google Ads campaign types do you run?","Search for high intent. Performance Max for cross-channel coverage. YouTube for awareness and retargeting. Demand Gen for top of\nfunnel. We pick what fits the budget and the buyer, not all of them by default.",{"id":817,"question":818,"answer":819},746,"Search for high intent. Performance Max for cross-channel coverage. YouTube for awareness and retargeting. Demand Gen for top of funnel. We pick what fits the budget and the buyer, not all of them by default.","Cost per paying customer. CAC payback period. MRR contribution per campaign. Trial-to-paid rate by source. We don't celebrate\nimpressions or CTR.",{"id":821,"question":822,"answer":823},747,"Do you build landing pages for Google Ads?","We build landing pages aligned to ad groups when needed. It's scoped separately from the management fee. Most clients get more\nvalue from page-level conversion optimisation than they realise.",{"id":825,"question":826,"answer":827},748,"We build landing pages aligned to ad groups when needed. It's scoped separately from the management fee. Most clients get more value from page-level conversion optimisation than they realise.","Some SaaS products don't have enough search demand. Some price points don't support the CPCs. We'll tell you within the first 30\ndays. The audit is yours to keep regardless.",{"id":829,"question":830,"answer":831},749,"Are Google Ads better than LinkedIn or Meta for SaaS?","Different jobs entirely. Google catches buyers who are already searching. LinkedIn and Meta build awareness with audiences who\nhaven't searched yet. Most growth-stage PLG SaaS leads with Google, then layers paid social once Google is mature.",{"id":70,"question":833,"answer":834},"Different jobs entirely. Google catches buyers who are already searching. LinkedIn and Meta build awareness with audiences who haven't searched yet. Most growth-stage PLG SaaS leads with Google, then layers paid social once Google is mature.","Yes. We track demos and SQLs through to closed won, feed those events to Smart Bidding, and prioritise high-ACV keywords. The\nfunnel is different but the principles hold.",{"id":836,"question":837,"answer":838},751,"What makes you different from other Google Ads agencies?","We only work with PLG SaaS. We push activation events to Smart Bidding, not signup events. We tell clients when Google Ads stops\nbeing the right channel.",{"id":840,"question":841,"answer":842},752,"How is Google Ads reporting structured?","Weekly written reports with a one-page summary. Bi-weekly calls. Daily Slack access. 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