Honesty before revenue
If PPC isn't the right move yet, we'll say so. Even if it costs us the contract. We'd rather lose a deal than take on an account we can't move.
We trained this camel to do ONE thing well...
Most PPC agencies serve everyone. We decided not to do that. Camel Digital works exclusively with SaaS companies. We grow trials, demos, and paying customers through paid search and paid social. Nothing else.
PLG SaaS, Freemium, free trial, product-led growth.
Don't believe? See the numbers
$8M+
SaaS ad spend managed
10+
Years SaaS PPC only
10+
SaaS products with verified results
Our story
Pavels, founder of Camel Digital, spent his early career inside a SaaS company.
At Infogram, later acquired by Prezi, he ran paid campaigns and watched how SaaS is actually bought. He saw how long the trial-to-paid path really is. How LTV varies wildly across product lines. How a campaign that looks good on clicks can quietly burn budget on users who churn in 30 days.
When he started working with SaaS clients, he kept seeing the same problem. Agencies treating SaaS like ecommerce. Optimising for CPL, not CAC. Chasing volume, not quality. Running campaigns without asking what the customer was actually worth.
Camel Digital started from a simple conviction.
SaaS needs a different kind of PPC.
Getting more trials and paying customers from paid traffic at a profitable CAC. That's the job. Everything else is noise.
Built for product-led growth
Most of our clients grow through a freemium or free trial model. Users sign up, explore the product, and convert to paid without ever talking to sales.
That model needs a specific approach to PPC. Ads need to reach users who'll actually activate, not just click. Landing pages need to speak to someone who wants to try before they buy. And every campaign needs to tie back to what happens after the signup, not just the signup itself.
We know how to bring in high-intent users at a CAC your unit economics can support. And we know which keywords, audiences, and product lines to avoid.
One PLG design tool we work with has multiple product lines at very different lifetime values. We built campaigns around the high-LTV use cases and excluded the rest entirely. The result: 140 to 190 new paid customers every month from paid search.
What we believe
SaaS isn't ecommerce
A conversion isn't a purchase. A trial isn't a customer. CAC matters more than CPL. MRR matters more than revenue this quarter. We build campaigns around SaaS metrics: trials, demos, paying customers, and LTV.
Understanding your business model is the job
We look at what your product costs to acquire and what a customer is worth over their lifetime before we recommend a channel or a budget. If your LTV is $40, there are keywords we shouldn't be on.
You own everything
All accounts are yours. All data is yours. All the knowledge we build is documented and handed over. We don't create dependency. We create results.
Swipe right...
What we've done
Our clients say
"We've been endlessly impressed and thankful for the hard and smart work of the Camel Digital team. We've truly experienced the strategic care, consideration and strength of Pavels for the business. On top of great results, Pavels and his team have been a real pleasure to work with."
— Co-Founder, Hopper HQ
"Camel Digital's honesty is impressive. They don't sugarcoat things if they go wrong and celebrate actual wins."
— Co-Founder, Buddy Punch
"They act as a true sparring partner, not just an executional agency, contributing proactively to decision-making and helping shape direction as well as delivery."
— Head of Paid Media, Career.io
"The Camel team is expert in SaaS PPC and they're dedicated to your success. We always felt we were working with a partner that cared about the results even more than we did."
— CEO, SalesNexus
"Pavels and his team are highly skilled and responsive. They are always willing to learn about products and services they are not familiar with, and research as much as required. Perfect work ethic."
— CEO, Tisane AI
Where we're based
Camel Digital is based in Riga, Latvia.
Riga is often called the Silicon Valley of Eastern Europe. Our office is a few skips from the Old Town (Vecrīga), a UNESCO World Heritage site. It's a great place to get lost — or think about SaaS unit economics.
We work with SaaS teams across the US, Canada, Europe, the Middle East and Asia-Pacific. Pavels is the primary point of contact on every account. You won't be handed off to a junior after onboarding
