Pavels Mordvicevs

Pavels, founder of Camel Digital, spent his early career inside a SaaS company.

At Infogram, later acquired by Prezi, he ran paid campaigns and watched how SaaS is actually bought. He saw how long the trial-to-paid path really is. How LTV varies wildly across product lines. How a campaign that looks good on clicks can quietly burn budget on users who churn in 30 days.