Pavels Mordvicevs

Pavels Mordvicevs

About the author

I’ve been working with SaaS companies on PPC since 2018. I started in SaaS marketing early on, working as a marketing manager at Infogram (later acquired by Prezi), where I learned how software is actually bought. That experience shaped how I approach PPC today.

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At Camel Digital, I work exclusively with SaaS companies - helping them grow trials, demos, customers, and MRR through paid search and paid social. My focus is on building PPC strategies that make sense for SaaS, not ecommerce or generic lead gen.

I spend most of my time thinking about:

how SaaS buyers search and compare tools
how to bring in high‑intent traffic without wasting budget
how ads, landing pages, and funnels work together
and how to measure success beyond clicks (CAC, LTV, trials, revenue)

Areas of expertise

SaaS PPC strategy
Google Ads & Microsoft Ads for SaaS
LinkedIn Ads & paid social for B2B SaaS
PLG & sales‑led funnels (trials, demos, signups)
PPC landing pages & conversion optimization
Tracking, attribution & revenue measurement
Ad and landing page copywriting

Office Location

Northern Europe, Latvia.

Education & certifications

BBA (Business Administration)
Google Ads Certified
HubSpot Academy (Inbound & Content Marketing)
UC Davis - SEO basics

Articles