Your buyers scroll Meta every day
The decision-makers you chase on LinkedIn check Facebook and Instagram daily. Your buyers spend real time in these feeds, well outside working hours. You reach them on Meta for far less.
Trusted by PLG SaaS companies
Camel Digital consistently deliver strong results through a well-balanced focus on growth and efficiency, while also contributing on creative assets, budget planning, and ongoing optimization.
Facebook Ads work differently for SaaS
Meta reaches B2B buyers beyond working hours and turns product signals into lower-cost growth.
Meta finds more buyers who look like your paying users
Every activated trial and paid plan teaches Meta what your best customer looks like. We feed that signal through Meta's Conversions API and your product events. You reach more people who match the users already paying you.
Retarget the buyers who almost paid
Abandoners, pricing-page bouncers and users who hit the paywall and run. Most B2B teams never build these audiences. We retarget them with a persuasive upgrade message and build lookalikes from your paying users.
What you get
You win back warm traffic for less
Trials that stalled and pricing-page visitors see ads matched to where they stopped. You stay visible to people who already know you. That costs a fraction of what other channels charge.
More activated trials and paid customers
Sign-ups that never activate are wasted spend. We optimize to trial-to-paid and MRR, so budget moves to the audiences that pay.
Your spend pays for itself fast
Your LTV, deal size and close rate come first. We build the plan around them. Meta reaches buyers for less, so those numbers get easier to hit at self-serve price points. If the numbers hold, budget scales. If they slip, spend stops.
New buyers your other channels miss
Search and LinkedIn miss some of your buyers. We prove the demand Meta adds on top, so you can show exactly which paid customers only Meta reached.
Meta Ads management across the full funnel
From tracking and audiences to creative, testing and revenue reporting.
01.
Audit and tracking setup
The account, the pixel and the numbers get checked first. The Conversions API gets wired to activation and paid-plan events before budget moves.
02.
Audience architecture
Warm site and CRM audiences, exclusions, and lookalikes built from activated users. You review the map with us. It gets rebuilt as fresh data lands.
03.
Ad copy and creative direction
Creative that stands out and captures the attention of your ideal audience. Written per persona and funnel stage, briefed for the feed, Reels and Stories. Small audiences like their ads fresh. New creative lands before the old ads go stale.
04.
Staged launch and testing
Warm audiences go first. They already know you and convert faster. Prospecting starts once the warm numbers hold. The data decides where the budget goes.
05.
Revenue reporting
Spend traced to trials, activation and MRR per campaign. Weekly, in writing.
Find the Meta ad format your ICP will notice
Choose the format that fits your buyer and funnel stage.
Facebook Feed
Single image and carousel in the core feed. The cheapest of the Meta formats. Best for: steady reach and retargeting.
Instagram Feed
The same buyers in a different scroll. Best for: putting a visual product in front of your ICP.
Reels & Stories
Short vertical video with sound-off captions. Best for: product demos that stop the scroll.
Carousel
Several cards, one swipe path. Best for: feature walk-throughs and step-by-step stories.
Video
Longer product and customer stories. Best for: warming audiences that already met your brand.
Advantage+
Meta's automated campaign type. We feed it activation events and clean audiences, so its automation chases paying customers. Best for: scale after manual campaigns prove the signal.
SaaS teams choose us because:
PLG SaaS on paid social is what we do, with revenue accountability built in.
PLG SaaS on paid social is all we do
Trials, activation and paid plans are the numbers we live in. Nothing starts from scratch.
You know which signups become paying users
A signup that never activates still costs money. We follow every trial through to paid and steer budget by what converts.
Honest numbers before you spend
If Meta can't recover your CAC at your price point, you hear it in the audit, with every number laid out. You keep the audit whatever the answer.
One senior owner for your account
The strategist who runs your campaigns is the person on your calls, every time. Nothing gets relayed through juniors.
You see the buyers only Meta brings in
We track which paid customers only Meta reached. That evidence keeps the channel funded.
Swipe right...
SaaS teams we work with
266%
more paid customers
Visme is one of the leading visual content creation platforms to make beautiful content online with no design experience and minimal effort. Leading industry brands use Visme to create amazing presentations, marketing materials, and any interactive content that engages readers.
230K
in sales pipeline
Tisane AI is one of the leading content moderation platforms to detect abusive, problematic content like hate speech, profanities and more in 35+ languages. They help safeguard marketplaces, online and gaming communities by moderating user generated content.
140%
return on ad spend in 30 days
TextByChoice is the best text messaging platform suited for political candidates to connect with their voters. Their tool allows political candidates to send targeted, engaging SMS campaigns to their audience in minutes.
327+
paid subscribers per month
Resume.io is one of the leading resume builders online used by 53 million users worldwide. Their resume tool enables job seekers to create powerful, professionally looking resumes in minutes. Resume.io has proven templates to have a better chance at getting job interviews.
438+
trial registrations per month
Mapcreator is one of the leading mapping tools that allow anyone to create beautiful, high-quality maps fast. It’s used by news, broadcasting, tourism, real estate, tourism and other companies.
350%
ROI in the first 3 months
Hopper HQ client is a rapidly growing Instagram and social media scheduling tool. It's trusted by 10 000 companies in 75 countries. They've been growing organically in the recent years but struggled to scale their growth with paid ads.
209%
more paid trials
Buddy Punch is one of the leading employee time tracking solutions in the market. Companies can automatically track employee time, location, and get people paid faster. Over 10 000+ small and medium businesses online track employee time with Buddy Punch.
65
credit card submissions in 3 months
65 credit card trials in 3 months from Google Ads & Facebook
From kickoff to scale
- 01Start with the pixel and the numbers
Start with the pixel and the numbers
We map your spend, your tracking and your events before any campaign changes.
- 02Research your audiences and competition
Research your audiences and competition
We size your warm audiences and read how rivals show up in the feed.
- 03Build the campaign plan
Build the campaign plan
The structure follows your funnel. Warm audiences get the budget first.
- 04Tie every click to revenue
Tie every click to revenue
The Conversions API connects to your product events. Spend gets graded on the paying customers it brings in.
- 05Go live and cut waste fast
Go live and cut waste fast
Retargeting runs first. Waste gets cut inside week one.
- 06Put more behind what pays
Put more behind what pays
Budget follows the winners. You get revenue per campaign, in writing, every week.
Ad spend managed
$8M+
across PLG SaaS clients
Paid customers
500+
delivered monthly
Years in SaaS
10+
PLG SaaS only
What Facebook Ads for SaaS costs
Fixed monthly management fee. The scope depends on your ad budget and funnel complexity.
Starter
Up to $20,000/month ad budget
From$3,389/month
One to two channels. For companies starting to scale paid acquisition.
Most popular
Growth
$20,000–$50,000/month
From$4,889/month
Full-funnel: paid search, paid social, landing pages, and testing.
Scale
$50,000+/month
Aggressive scaling. Full attribution, weekly optimisation, dedicated strategist.
What's included
- Campaign setup
- Ongoing optimization
- Conversion tracking
- Weekly reporting
- Biweekly calls
- Slack access
- Ad copy and creative direction
What's not included
- Ad spend (paid to Meta)
- Full website development
- CRM setup. We integrate with what you have
"In the first three months, we were able to get 65 credit card submissions."
Do we match?
Work with us if:
- Your SaaS is product-led and past product-market fit
- You already spend on search or LinkedIn and want cheaper reach to run alongside it
- You care about activated trials and revenue over click volume
- Your funnel has traffic worth retargeting
- You can name your ICP by role and company size
Skip us if:
- Product-market fit hasn't landed yet
- You expect Meta to sell an unproven product on its own (ads amplify a product that already converts)
- You want a one-month test
Meta Ads agency for SaaS FAQs
As a Meta ads agency for SaaS, we run strategy, audiences, ad copy and creative direction, testing and reporting for Meta campaigns. All of it built for software companies and aimed at activated trials and paid customers.
Ad spend comes on top and depends on your audience size and unit economics. The free audit closes with a spend recommendation based on your numbers.
Enough to hold a steady frequency with your warm audiences before prospecting scales. Audience size and unit economics set that number, and the audit works it out for you.
It depends on your funnel. LinkedIn wins on precise job-title targeting. Meta wins on cost and volume once warm audiences exist. Most PLG teams add Meta retargeting alongside whichever channel drives their traffic.
We wire Meta's Conversions API to your product events: trial starts, activation, paid plans. Meta then optimizes toward the people who become customers.
Warm audiences already know you, so results arrive faster and cheaper. Wins there fund prospecting, and the conversion data trains the pixel for colder reach.
Narrow ICPs wear ads out fast. We plan refresh cycles up front and rotate messages per persona and stage, before performance dips.
We track first touch to paid plan through your product events and CRM. Meta gets credit where it assisted, with the attribution window sized to your cycle.
We do. Demos and SQLs get tracked through your CRM to closed won, and we optimize on deal quality. Expect a longer proving window than PLG.
Yes. Lead magnets and email capture build a pool of marketing-qualified leads (MQLs) for your sales team. Those leads land in your CRM and get nurtured toward a demo. Retargeting keeps the pool warm while sales works the list.
A written summary lands every week, plus a call every other week. Slack in between. Campaigns ranked by revenue contribution.
Warm audiences respond within the first weeks. Cold prospecting takes longer to build. Meta ramps as the pixel learns.
Boosting buys reach on one post. Campaigns buy structure: audiences, objectives, testing and tracking. We run campaigns because structure is what finds paying customers.
Some price points and audiences can't support paid social. We say so in the audit and hand you the numbers. You keep the audit either way.
Where Meta fits in your paid mix
Meta works best alongside the channels your buyers already use:
call me?