Trusted by PLG SaaS companies
Camel Digital lowered our cost per acquisition, flushed out high CPA irrelevant keywords, and increased the number of leads. They provide timely replies and listen to our concerns and issues. A cost effective solution, timely response, and a trusting partner.
You add paying customers without bidding higher on Google. More than 1 in 8 US desktop searches happen on Microsoft. Microsoft's network covers Bing, Yahoo and DuckDuckGo. Edge ships as the default browser on Windows work machines. Those searches never touch your Google campaigns.
Fewer advertisers compete on Microsoft, so CPCs run lower. Often two to three times lower on the same terms. Lower CPCs = lower CAC. Every dollar is mapped to your close rate before it's spent.
Microsoft can target searches by LinkedIn company, industry and job function. Your ads reach searchers who also match your buyer profile. Most accounts never turn this targeting on.
Your keywords, negatives and conversion data already live in that account. We import them, then rebuild what doesn't transfer cleanly to Microsoft. You start on Microsoft with everything your Google account already learned.
Microsoft adds its weight to Google. Typically 10-20% more volume beyond your working Google account.
Your budget follows the keywords that turn clicks into paying users. We optimize toward trial-to-paid, so the spend concentrates on the users who stick around.
Every click is traced through your CRM to paid plans and revenue. You can see which campaigns produced paying customers, down to the individual click. The channel earns its budget on what it returns, so you fund it on results.
Microsoft searches skew to work machines in business hours. This is when people research and buy software. Buyers trial and evaluate PLG products at the same desk. You catch them in context.
Here's how it works for you
01.
We review the account, the tracking and the unit economics first. If you have run Google, we import it and rebuild what doesn't transfer cleanly.
02.
Campaigns built by search intent: product terms, competitor terms, category terms, each with its own budget logic. The ones closest to a purchase take priority.
03.
Ad copy written for how people search on Microsoft, with landing pages matched to intent. Full management covers the landing pages as well as the ads.
04.
Search goes live first to capture existing demand. Structured testing drives every expansion.
05.
Cost per activated trial, cost per paying customer, revenue per campaign. A short written summary each week.
Text ads on Bing, Yahoo and DuckDuckGo. Best for: catching buyers already searching, at lower cost than Google.
Ads built from your own site pages, to catch searches your keywords miss. Best for: wide coverage without listing every keyword.
PLG first. Trials, activation and self-serve funnels are the day job here. 10+ years in SaaS and $8M+ managed for SaaS teams. We have the playbook and the data from other accounts. You don't have to figure it out on your own and lose time and ad spend.
Spend moves toward the keywords and audiences that produce active, paying accounts. Cheap sign-ups that never open the product lose their budget fast.
If Microsoft can't clear your payback at your deal size, you hear it from us first. The audit is yours to keep either way.
The person in your meetings is the person inside the platform. Nothing gets relayed through account managers.
We tag every paying customer to the channel that won them. You see how many came from Microsoft and would never have shown up in Google.
Swipe right...
266%
more paid customers
Visme is one of the leading visual content creation platforms to make beautiful content online with no design experience and minimal effort. Leading industry brands use Visme to create amazing presentations, marketing materials, and any interactive content that engages readers.
230K
in sales pipeline
Tisane AI is one of the leading content moderation platforms to detect abusive, problematic content like hate speech, profanities and more in 35+ languages. They help safeguard marketplaces, online and gaming communities by moderating user generated content.
140%
return on ad spend in 30 days
TextByChoice is the best text messaging platform suited for political candidates to connect with their voters. Their tool allows political candidates to send targeted, engaging SMS campaigns to their audience in minutes.
327+
paid subscribers per month
Resume.io is one of the leading resume builders online used by 53 million users worldwide. Their resume tool enables job seekers to create powerful, professionally looking resumes in minutes. Resume.io has proven templates to have a better chance at getting job interviews.
438+
trial registrations per month
Mapcreator is one of the leading mapping tools that allow anyone to create beautiful, high-quality maps fast. It’s used by news, broadcasting, tourism, real estate, tourism and other companies.
350%
ROI in the first 3 months
Hopper HQ client is a rapidly growing Instagram and social media scheduling tool. It's trusted by 10 000 companies in 75 countries. They've been growing organically in the recent years but struggled to scale their growth with paid ads.
209%
more paid trials
Buddy Punch is one of the leading employee time tracking solutions in the market. Companies can automatically track employee time, location, and get people paid faster. Over 10 000+ small and medium businesses online track employee time with Buddy Punch.
65
credit card submissions in 3 months
65 credit card trials in 3 months from Google Ads & Facebook
We map your current spend, tracking and unit economics before a single campaign changes.
Research your market size and scope the real search demand on Microsoft. Then we read how rivals bid for it and plan the strategy from that.
Campaigns are structured by intent, with budget weighted to the terms closest to a purchase.
Conversions connect to your CRM, so spend is judged on the paying customers it wins.
Search goes live first, and wasted spend gets cut inside the first week.
Budget follows what pays, reported as revenue per campaign every week.
Ad spend managed
$8M+
across PLG SaaS clients
Paid customers
500+
delivered monthly
Years in SaaS PPC
10+
PLG SaaS only
A fixed monthly management fee. The scope depends on your ad budget and funnel complexity.
Up to $20,000/month ad budget
From$3,389/month
One to two channels. For companies starting to scale paid acquisition.
Most popular
$20,000–$50,000/month
From$4,889/month
Full-funnel: paid search, paid social, landing pages, and testing.
$50,000+/month
Aggressive scaling. Full attribution, weekly optimisation, dedicated strategist.
What's included
What's not included
Camel Digital's honesty is impressive. They don't sugarcoat things if they go wrong and celebrate actual wins.
Work with us if:
Skip us if:
It manages the whole Microsoft Ads channel for a software company. Audit, Google import and native rebuild, campaign architecture, creative and landing pages, structured testing, revenue reporting.
That's the best time to add it. Your Google data transfers, and Microsoft's network adds buyers Google doesn't reach. The audit shows whether the extra volume justifies the spend.
We treat it as a starting inventory. We rebuild the bids, match types and targeting that behave differently on Microsoft, and keep what transfers cleanly.
Search campaigns weighted toward your target companies, industries and job functions. It keeps B2B budget on searchers who match your ICP.
It depends on your category's search volume and your deal economics. Microsoft budgets usually start smaller than Google for the same account. The audit ends with a number and the reasoning.
Cost per activated trial, cost per paying customer, and revenue per campaign, plus whether the revenue is incremental. Sales-led accounts can also track SQLs and opportunities through the CRM.
Clicks connect to your CRM, so a Microsoft search in March gets credit for the deal that closes in July. You can see which Microsoft campaigns opened the deals that eventually closed, even across a long buying cycle.
Wasted-spend cuts happen in week one. Structure changes show within 14 days. Activation-tracked results take 30 to 60 days because bidding needs the data. Qualified trials show inside the first 60 days, with real scale in months three and four.
Both capture existing search demand. Google brings volume. Microsoft brings lower CPCs, a desktop-heavy audience and the LinkedIn profile layer. When your Google account is capped, Microsoft adds high-intent demand without over-bidding on Google. Most PLG teams run Google first and add Microsoft for the extra reach.
Some categories are too thin on the network to matter. If the volume or the payback isn't there, the audit says so before you spend.
Bing works best alongside the channels your buyers already use:
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