The Google Ads audit process built for PLG SaaS
Most Google Ads audit guides cover the same generic checklist. This one is built for PLG SaaS PPC experts, in the exact order that catches what generic checklists miss.
11 PPC tactics that actually reduce CAC for SaaS
Most SaaS PPC tactics are generic. These 11 focus on the conversion events, keywords, and pages that actually reduce CAC in PLG SaaS accounts.
Are Google Ads worth it for SaaS? An honest answer
Google Ads can be the most predictable growth channel a SaaS company has. Or they can burn your runway. Here's how to know if Google Ads are worth it.
Google Ads Quality Score: what it is, how it works, and how to improve it
Google Ads Quality Score affects your CPC and ad rank more than most SaaS teams realize. Here's how it works, how to check it, and how to improve it.
Google Ads conversion tracking: a guide for PLG SaaS
Most SaaS teams track signups. The ones that are growing faster track trial-to-paid. Here's how to set up Google Ads conversion tracking the right way.
PPC not delivering for your SaaS product? Here's our step-by-step optimization process
Most PPC campaigns underperform because they optimize the wrong things first. Here's the exact step-by-step process we use at Camel Digital to fix that.