Your buyers are already in the feed
Your buyers scroll their feeds every day. They get to know you there before they ever go looking. Search waits for demand. Paid social builds it.
Trusted by PLG SaaS companies
Camel Digital consistently deliver strong results through a well-balanced focus on growth and efficiency, while also contributing on creative assets, budget planning, and ongoing optimization.
For SaaS, paid social is nice but different…
Here's what changes for PLG teams.
You pick who sees your ads
On LinkedIn you choose buyers by role and company. Meta works broad by design: lookalikes of your paying users and warm audiences built from behavior. Your budget lands on the people who fit, from day one.
Your warm traffic is where social pays first
The people who already visited, signed up or stalled are warm buyers. Paid social wins them back at a fraction of search prices.
Sequence your audiences to cut your cost per customer
Upload your lists and build matching audiences. Then retarget the buyers who already know you. Each dollar reaches a warmer buyer.
What you get
Signups that become paying customers
You want every dollar to turn into a paying customer. Convert existing users, activate them at a cheaper CAC, and reach and engage warm people.
Budget scales when the payback holds
Get paying customers in less time. Keep CAC lower than LTV. Activate more signups.
Your numbers define the channel
LinkedIn when your deal size covers the click cost. Meta for cheap reach and winning back warm visitors. Sometimes both. Sometimes neither. The audit decides it on your numbers.
Buyers your search channels never reach
Paid social adds customers on top of search. You see what each channel offers, and you only fund what works.
What Camel runs across Facebook and LinkedIn
01.
Audit and tracking setup
We check your ad accounts, the tracking and the numbers first. Your product events get wired in before budget moves.
02.
Audience setup across channels
We build your audiences from site and CRM data, and leave out the people who will never buy. Lookalikes on Meta, predictive audiences on LinkedIn. You sign off the map with us.
03.
Ad copy and creative direction
Creatives that cut through the noise and resonate. Never features, always benefits. Written per persona and funnel stage for each feed.
04.
Staged launch and testing
Warm audiences go live first. Prospecting starts once the numbers hold. Each step gets tested before budget moves.
05.
Revenue reporting
You see spend against trials, activation and MRR per channel. Written up weekly.
Pick the ‘right’ channels for PLG SaaS
Facebook & Instagram Ads for SaaS
Cheap reach and warm retargeting at Meta's scale. Best for: winning back your self-serve funnel and adding volume.
LinkedIn Ads for SaaS
Named roles, seniority and account lists. Best for: precise targeting when the deal size covers the click cost.
Why do SaaS teams choose us?
Laser-focused on PLG SaaS
Our goals are trials, activation and paid plans.
You see which trials reach revenue
A signup that stalls still costs you. We track each trial to paid and steer budget to what converts.
A straight answer before you spend
The audit tells you LinkedIn, Meta, both or none, with the numbers behind it. You keep the audit either way.
One strategist for the whole mix
The senior person who runs your mix is the person on your calls. When budget moves between channels, there's no handover.
Know which paying customers come from social
Every paid customer is traced to the channel and campaign that won them. You steer the mix on what the numbers show.
Swipe right...
Real numbers from our SaaS clients
266%
more paid customers
Visme is one of the leading visual content creation platforms to make beautiful content online with no design experience and minimal effort. Leading industry brands use Visme to create amazing presentations, marketing materials, and any interactive content that engages readers.
230K
in sales pipeline
Tisane AI is one of the leading content moderation platforms to detect abusive, problematic content like hate speech, profanities and more in 35+ languages. They help safeguard marketplaces, online and gaming communities by moderating user generated content.
140%
return on ad spend in 30 days
TextByChoice is the best text messaging platform suited for political candidates to connect with their voters. Their tool allows political candidates to send targeted, engaging SMS campaigns to their audience in minutes.
327+
paid subscribers per month
Resume.io is one of the leading resume builders online used by 53 million users worldwide. Their resume tool enables job seekers to create powerful, professionally looking resumes in minutes. Resume.io has proven templates to have a better chance at getting job interviews.
438+
trial registrations per month
Mapcreator is one of the leading mapping tools that allow anyone to create beautiful, high-quality maps fast. It’s used by news, broadcasting, tourism, real estate, tourism and other companies.
350%
ROI in the first 3 months
Hopper HQ client is a rapidly growing Instagram and social media scheduling tool. It's trusted by 10 000 companies in 75 countries. They've been growing organically in the recent years but struggled to scale their growth with paid ads.
209%
more paid trials
Buddy Punch is one of the leading employee time tracking solutions in the market. Companies can automatically track employee time, location, and get people paid faster. Over 10 000+ small and medium businesses online track employee time with Buddy Punch.
65
credit card submissions in 3 months
65 credit card trials in 3 months from Google Ads & Facebook
From kickoff to scale
- 01Audit the numbers
Audit the numbers
Your ad accounts, tracking and funnel numbers get a full read before any budget moves.
- 02Choose your channels
Choose your channels
LinkedIn, Meta, one or both. Your deal size and your warm traffic drive the choice.
- 03Build the audience map
Build the audience map
Site and CRM lists become your warm audiences. The people who will never buy get left out. You approve the map before anything runs.
- 04Write creative per persona and stage
Write creative per persona and stage
Every ad speaks to one buyer at one funnel stage. Refreshes get planned before fatigue hits.
- 05Launch warm first
Launch warm first
Retargeting goes live before prospecting. Each stage holds its numbers before the next one gets budget.
- 06Scale on payback
Scale on payback
Winners get more budget while CAC stays under LTV. You get spend against trials and MRR in writing every week.
Ad spend managed
$8M+
across PLG SaaS clients
Paid customers
500+
delivered monthly
Years in SaaS PPC
10+
PLG SaaS only
What paid social for SaaS costs
A fixed monthly management fee. The scope depends on your ad budget and funnel complexity.
Starter
Up to $20,000/month
From$3,889/month
One to two channels. For companies starting to scale paid acquisition.
Most popular
Growth
$20,000–$50,000/month
From$4,889/month
Full-funnel: paid search, paid social, landing pages, and testing.
Scale
$50,000+/month
Aggressive scaling. Full attribution, weekly optimisation, dedicated strategist.
What's included
- Campaign setup
- Ongoing optimization
- Ad copy and creative direction
- Conversion tracking
- Weekly reporting
- Biweekly calls
- Slack access
What's not included
- Ad spend (paid to the platforms)
- Full website development
- CRM setup. We integrate with what you have
Do we match?
Work with us if:
- You lead with the product and have found your market
- You already run paid ads somewhere and want to add paid social to the mix
- Activated trials and revenue matter to you more than click volume
- You have enough site traffic to retarget
- You know who your ICP is, by company and role
Skip us if:
- You're still searching for product-market fit
- You expect paid social to sell a product that doesn't convert yet
- You're looking for a one-month trial with no commitment
Paid social media agency for SaaS FAQs
It plans, runs and scales your paid ads on Facebook, Instagram and LinkedIn: audiences, creative, testing and revenue reporting. Every campaign is built for a software company and judged on activated trials and paid plans.
Management fees: starting from $3889. Where you land depends on the spend level and the number of campaigns, creatives and landing pages. Your ad budget is separate. The free audit ends with a spend recommendation built on your numbers.
That comes down to your funnel and your deal size. LinkedIn costs more per click. It pays off when you sell to named roles or account lists. Meta wins on cheap reach and warm-traffic retargeting. Most PLG teams start from their warm traffic then add a second channel when the numbers justify it. The audit shows you where and how to do it.
Enough to keep a steady presence with the people who already know you. Your audience size and your numbers set it. The audit works it out.
Each platform gets your activation, trial and paid-plan events back through its conversion API. The campaigns then optimize toward the people who actually pay.
Because warm buyers convert on a smaller budget. The early wins pay for prospecting, and the conversion data teaches each platform who to chase next.
A tight ICP sees the same ad too often. We schedule refreshes ahead of time and change the message by persona and stage.
We follow the first touch through to a paid plan using your product events and CRM. Each channel gets credit where it helped, with the window sized to your cycle.
We can, though it runs differently. We follow demos and SQLs into your CRM through to closed-won, and judge success on deal quality. Sales-led proves out slower than PLG.
Yes. Lead magnets and email capture fill a pool of MQLs. That pool lands in your CRM and gets nurtured toward a demo. Retargeting keeps those leads warm while your sales team works through them.
A written recap every week, a call every second week, and Slack in between. Each campaign ranked by the revenue it drives.
Warm audiences usually respond inside the first few weeks. Cold prospecting takes longer to build. The longer both run, the stronger the results get.
Paid social is the ads you buy on Facebook, Instagram and LinkedIn, targeted and measured to activated trials and paid plans. Organic social is the unpaid posts on your own profiles. We run the paid side and report it against revenue.
Facebook, Instagram and LinkedIn for SaaS. The audit says which of those pays back at your price point. You fund the ones that convert.
Where paid social fits in your mix
Paid social works best alongside the channels your buyers already use:
call me?