Your buyers aren't searching for you yet.
LinkedIn puts your product in front of them months before they compare vendors. When the shortlist gets written, you're already on it.
Trusted by PLG SaaS companies
Camel Digital's honesty is impressive. They don't sugarcoat things if they go wrong and celebrate actual wins.
LinkedIn Ads for SaaS are quite different
Your unit economics decide everything.
You want at least 2x back on what you put in. At least. So we start with your LTV, your deal size and your close rate, and only run audiences the numbers support.
Form fills are easy...
The real question is how many turn into meetings your sales team keeps. Lead quality gets tracked through to paid plans and revenue, and budget follows what closes.
Every ad promises something your buyer wants.
A VP of Sales and a startup founder have different problems. Each ad names that buyer's problem and what they get, then more of the right people book a meeting.
LinkedIn delivers hard, IF you do it right
High-LTV customers that don't churn.
You put money in expecting at least 2x out. We build the plan around those numbers: your LTV, your deal size, your targets. The goal is whole teams inside the product, staying and growing.
Account lists and named-role audiences set the targeting.
We build audiences from account lists, company data and seniority. Your budget only reaches people who can buy.
You build trust and awareness waaay before the buying decision.
B2B SaaS deals close months after the first touch. We keep you visible to the target audience through that whole stretch, so when the buying committee writes the shortlist, you're on it.
Every lead judged on revenue.
Leads that become paying customers. We qualify past the form fill: who booked, who showed up, who matched the profile. Lead quality feeds back into targeting every week.
What you get, exactly
01.
Audit and tracking setup.
Tracking you can trust, and a clear read on where budget leaks. Broken conversion tracking gets fixed before any money moves.
02.
Audience architecture.
Audiences built only from people who can buy: account lists, job titles, seniority layers, exclusions.
03.
Creative and messaging.
Ad copy and creative for each buyer and each funnel stage. Fresh versions land before the old ads wear out.
04.
Staged launch and testing.
Retargeting warm users first, then re-engaging past visitors. What underdelivers gets paused.
05.
Revenue reporting.
A weekly written report with cost per qualified lead, cost per paying customer, and what closed.
Run every LinkedIn ad format that works for your ICP
Sponsored Content.
Single image and carousel ads in the feed. The workhorse format at every funnel stage. Best for: staying visible to your ICP from first touch to demo.
Document ads.
Native PDFs your buyers flip through without leaving the feed. Best for: putting guides and reports in front of buyers who won't click away.
Thought leader ads.
Posts from your founder or execs, amplified as ads. On LinkedIn, a person carries more trust than a logo. Best for: warming up audiences that scroll past brand ads.
Video ads.
Short product demos and customer stories, built for sound-off viewing. Best for: showing the product to buyers still forming a shortlist.
Conversation ads.
Message-style ads that offer a choice of next steps. Best for: warm audiences ready to pick one.
Lead gen forms.
Pre-filled forms cut friction and cost per lead. We add qualifying fields so volume doesn't swamp your sales team. Best for: mid-funnel capture with quality controls on.
SaaS teams choose us:
Minimal learning curve
SaaS only. PLG first.
Every account we run is software. We know how trials, activations and paid plans behave, on search and on social. Week one starts from experience.
Lead quality tracked past the form fill.
A lead that never books a meeting still costs money. We follow every lead through to pipeline and revenue, and move budget toward the audiences that close.
If the numbers don't work, you hear it from us first.
When LinkedIn can't hit your target return at your deal size, we say so within the first 60 days. The audit stays yours either way.
Run by a senior strategist, day to day.
The person on your calls is the person inside Campaign Manager. No handovers to juniors, no messages passed down a chain.
No hand-holding needed.
You set the goal. We plan, run, test and report, and bring you only the decisions that need you.
Swipe right...
Real numbers from our SaaS clients
266%
more paid customers
Visme is one of the leading visual content creation platforms to make beautiful content online with no design experience and minimal effort. Leading industry brands use Visme to create amazing presentations, marketing materials, and any interactive content that engages readers.
230K
in sales pipeline
Tisane AI is one of the leading content moderation platforms to detect abusive, problematic content like hate speech, profanities and more in 35+ languages. They help safeguard marketplaces, online and gaming communities by moderating user generated content.
140%
return on ad spend in 30 days
TextByChoice is the best text messaging platform suited for political candidates to connect with their voters. Their tool allows political candidates to send targeted, engaging SMS campaigns to their audience in minutes.
327+
paid subscribers per month
Resume.io is one of the leading resume builders online used by 53 million users worldwide. Their resume tool enables job seekers to create powerful, professionally looking resumes in minutes. Resume.io has proven templates to have a better chance at getting job interviews.
438+
trial registrations per month
Mapcreator is one of the leading mapping tools that allow anyone to create beautiful, high-quality maps fast. It’s used by news, broadcasting, tourism, real estate, tourism and other companies.
350%
ROI in the first 3 months
Hopper HQ client is a rapidly growing Instagram and social media scheduling tool. It's trusted by 10 000 companies in 75 countries. They've been growing organically in the recent years but struggled to scale their growth with paid ads.
209%
more paid trials
Buddy Punch is one of the leading employee time tracking solutions in the market. Companies can automatically track employee time, location, and get people paid faster. Over 10 000+ small and medium businesses online track employee time with Buddy Punch.
65
credit card submissions in 3 months
65 credit card trials in 3 months from Google Ads & Facebook
From kickoff to scale in 6 steps
- 01Start with the audit and the unit economics.
Start with the audit and the unit economics.
Account structure, tracking, audiences, creative, and the numbers underneath. We find where budget leaks and what good means for your business.
- 02Map your ICP into audiences.
Map your ICP into audiences.
Account lists, job titles, seniority layers, exclusions. Every audience ties back to buyers your sales team actually wants.
- 03Plan campaigns and budget by stage.
Plan campaigns and budget by stage.
Retargeting first, to capture the intent you already earned. Prospecting layers on once the foundation returns. The budget split comes with reasons attached.
- 04Build creative and messaging.
Build creative and messaging.
Per persona, per stage. Landing pages where they outperform lead gen forms.
- 05Launch, test, cut fast.
Launch, test, cut fast.
Structured tests across audiences, formats and messages, judged on lead quality and pipeline signals. What underdelivers gets paused.
- 06Scale what returns.
Scale what returns.
Winning audiences and formats get more spend. We report the revenue impact and reset targets as you grow.
Ad spend managed
$8M+
across PLG SaaS clients
Paid customers
500+
delivered monthly
Years in SaaS PPC
10+
PLG SaaS only
What LinkedIn Ads for SaaS costs
Fixed monthly management fee. The scope depends on your ad budget and funnel complexity.
Starter
Up to $20,000/month
From$3,389/month
One to two channels. For companies starting to scale paid acquisition.
Most popular
Growth
$20,000–$50,000/month
From$4,889/month
Full-funnel: paid search, paid social, landing pages, and testing.
Scale
$50,000+/month
Aggressive scaling. Full attribution, weekly optimisation, dedicated strategist.
What's included
- Campaign setup
- Ongoing optimization
- Conversion tracking
- Weekly reporting
- Biweekly calls
- Slack access
- Ad copy and creative direction
What's not included
- Ad spend (paid to the platforms)
- Full website development
- CRM setup. We integrate with what you have
Do we match?
Work with us if:
- You run a PLG or B2B SaaS with product-market fit
- You can name your buyers by company size and job title
- You're planning $5000/month or more on LinkedIn
- You care about lead quality and revenue
- You want the strategist in the account and in the meeting
Skip us if:
- You're still hunting for product-market fit
- You expect paying customers in the first two weeks
- You want someone to click whatever buttons the platform suggests
LinkedIn Ads agency for SaaS FAQs
As a SaaS LinkedIn ads agency, we plan, run and scale LinkedIn campaigns for software companies: audience architecture, creative, staged testing and revenue reporting, tied to pipeline and paid plans. The outcome: your ideal customers know you before they're ready to buy, and more of them turn into paying customers.
Recommended ad spend on top depends on your audience size and deal economics. The free audit ends with a budget recommendation built on your numbers.
Enough to reach your ideal customer without exhausting the audience. That number comes from audience size and deal economics, and the audit gives it to you.
Retargeting shows signal in the first weeks. Prospecting builds over. LinkedIn builds demand. It ramps slower than search.
Sponsored content, document ads, thought leader ads, video, conversation ads and lead gen forms. We choose what fits the funnel stage and the budget.
Account lists first, then job titles, seniority and exclusions. One filter alone reaches too many people outside your ICP; stacked filters reach the buying committee.
Both have a job. Forms cut friction for mid-funnel offers. Landing pages qualify harder for demos and trials. We test both and keep what produces pipeline.
Cost per qualified lead. Cost per opportunity. Pipeline and revenue per campaign. We report CTR as a diagnostic only.
Yes. We track demos and SQLs through your CRM to closed won, and optimize on deal quality. Plan on a longer proving window than PLG.
Different jobs. Google catches buyers already searching. LinkedIn builds demand with the ones who aren't yet. If search is already working for you, LinkedIn is usually the next layer.
Some deal sizes can't support LinkedIn's click prices. We tell you within 60 days, with the numbers behind it. The audit stays yours.
A short written report every week. A call every other week. Slack whenever you need us. The dashboard ranks campaigns by pipeline and revenue contribution.
Where LinkedIn Ads fit in your paid mix
LinkedIn works best alongside the channels your buyers already use:
call me?