Awareness is easy on YouTube. Landing a customer is harder
Views pile up fast. Paying customers come from steady awareness plus retargeting that brings warm viewers back. Every dollar gets graded on the trials and paid plans it brings in.
Trusted by PLG SaaS companies
Camel Digital lowered our cost per acquisition, flushed out high CPA irrelevant keywords, and increased the number of leads.
Careful, YouTube Ads are very different for SaaS…
Your unit economics decide the spend
YouTube doesn't behave like search. It earns its budget when your deals are big enough and search clicks cost too much. You want at least 2x back, and the plan starts from your deal size and win rate.
Video makes them aware
Buyers meet you on video long before they buy. That builds trust and keeps you in mind. Some come back and start a trial, and those customers get tracked and funded.
Your warmest buyers are already watching
Trial abandoners and pricing-page visitors watch video too. We bring them back with creative matched to where they stopped, so warm attention returns for less.
What you get
An audience that pays off later
The awareness you build now shows up later as warmer trials and easier search wins. The reporting traces that lift back to YouTube.
A payback you can defend
When you put money in, you see exactly what comes back. Every campaign gets judged on the customers it wins, priced against your deal size.
Re-engage the buyers who stalled
Some people try your product, then drift off. A share of them come back and pay. That's revenue your funnel had already written off.
Get the real picture before you spend
YouTube is about trust, awareness and retargeting. Go in with those goals and it can work very well. The trials follow from the warm audience it builds.
Your YouTube ads, from audit to scale
01.
Audit and tracking setup
We map your account, your funnel and your numbers. Tracking connects to your activation and paid-plan events before any money moves.
02.
Audience architecture
Audiences get built from your ICP and your CRM: in-market segments, remarketing lists and customer match. We size them with you and adjust as the numbers come in.
03.
Video creatives, ad copy and creative direction
Copy and creatives built for each persona and each funnel stage, briefed for skippable, short and in-feed placements. Fresh versions land before the old ads wear out.
04.
Staged launch and testing
Retargeting goes live first, where the warm buyers are. Prospecting starts once the numbers hold.
05.
Revenue reporting
Every dollar gets tied to trials, activation and paid plans. You get it in writing every week.
The YouTube ad formats we run for SaaS
Skippable in-stream (TrueView).
Plays before or during videos; viewers can skip after five seconds. Best for: reaching cold ICP audiences with a story that earns the watch.
Non-skippable in-stream.
Fifteen seconds, no skip. Best for: one sharp proof point or a direct next step for a warm audience.
Bumper ads.
Six seconds, one idea. Best for: staying memorable alongside your longer ads.
In-feed video.
Shows in YouTube search results and beside related videos. Best for: reaching buyers already researching your category.
Shorts.
Vertical video under a minute. Best for: cheap top-of-funnel reach where few B2B advertisers compete.
Demand Gen.
Google's campaign type across YouTube, Gmail and Discover. Best for: scaling to paying customers once manual campaigns prove the signal.
The reasons SaaS teams choose us
Software is all we advertise
Every account we run is B2B SaaS, and PLG comes first. We live in trials, activation and paid plans, so nothing about your account is guesswork.
One senior strategist owns your results
The strategist in your account is the same person in every meeting. Juniors never take it over.
You see the customers YouTube brings in
We trace views through to activated trials and paid plans. The channel gets judged on revenue, so it stays funded on merit.
Your ads get better with every round
Hooks, lengths, formats and audiences all get tested on a set cadence. Each test feeds the next. YouTube warms the buyers, and the reporting shows the assist when they convert elsewhere.
The channel mix follows your numbers
We decide when YouTube earns the budget and when another channel earns it first. The audit shows why.
Swipe right...
Real numbers from our SaaS clients
266%
more paid customers
Visme is one of the leading visual content creation platforms to make beautiful content online with no design experience and minimal effort. Leading industry brands use Visme to create amazing presentations, marketing materials, and any interactive content that engages readers.
230K
in sales pipeline
Tisane AI is one of the leading content moderation platforms to detect abusive, problematic content like hate speech, profanities and more in 35+ languages. They help safeguard marketplaces, online and gaming communities by moderating user generated content.
140%
return on ad spend in 30 days
TextByChoice is the best text messaging platform suited for political candidates to connect with their voters. Their tool allows political candidates to send targeted, engaging SMS campaigns to their audience in minutes.
327+
paid subscribers per month
Resume.io is one of the leading resume builders online used by 53 million users worldwide. Their resume tool enables job seekers to create powerful, professionally looking resumes in minutes. Resume.io has proven templates to have a better chance at getting job interviews.
438+
trial registrations per month
Mapcreator is one of the leading mapping tools that allow anyone to create beautiful, high-quality maps fast. It’s used by news, broadcasting, tourism, real estate, tourism and other companies.
350%
ROI in the first 3 months
Hopper HQ client is a rapidly growing Instagram and social media scheduling tool. It's trusted by 10 000 companies in 75 countries. They've been growing organically in the recent years but struggled to scale their growth with paid ads.
209%
more paid trials
Buddy Punch is one of the leading employee time tracking solutions in the market. Companies can automatically track employee time, location, and get people paid faster. Over 10 000+ small and medium businesses online track employee time with Buddy Punch.
65
credit card submissions in 3 months
65 credit card trials in 3 months from Google Ads & Facebook
From kickoff to scale
- 01Audit your account and your tracking
Audit your account and your tracking
We read your funnel, your deal size and your numbers before anything changes. The plan starts from what your numbers can carry.
- 02Map your audience on YouTube
Map your audience on YouTube
We find where your ICP watches and what it takes to stay in front of them. Awareness is the goal at this stage.
- 03Set the creative direction
Set the creative direction
Each persona gets its own hook, message and format for its funnel stage. The videos get briefed and approved before launch.
- 04Connect measurement to revenue
Connect measurement to revenue
Views and clicks get matched to the deals in your CRM. When a warmed-up buyer comes back and converts, YouTube gets credit for the assist.
- 05Launch in stages
Launch in stages
Retargeting opens the account with your warmest viewers. Awareness campaigns widen out once the early numbers hold.
- 06Scale what pays back
Scale what pays back
Budget moves toward the campaigns that keep earning it. You get the reasoning in writing each week.
Ad spend managed
$8M+
across PLG SaaS clients
Paid customers
500+
delivered monthly
Years in SaaS PPC
10+
PLG SaaS only
What YouTube Ads for SaaS costs
Fixed monthly management fee. The scope depends on your ad budget and funnel complexity.
Starter
Up to $20,000/month
From$3,889/month
One to two channels. For companies starting to scale paid acquisition.
Most popular
Growth
$20,000–$50,000/month
From$4,889/month
Full-funnel: paid search, paid social, landing pages, and testing.
Scale
$50,000+/month
Aggressive scaling. Full attribution, weekly optimisation, dedicated strategist.
What's included
- Campaign setup
- Ongoing optimization
- Conversion tracking
- Weekly reporting
- Biweekly calls
- Slack access
- Ad copy and creative direction
What's not included
- Ad spend (paid to Google)
- Full website development
- CRM setup. We integrate with what you have
The Camel team is expert in SaaS PPC. We always felt we were working with a partner that cared about the results even more than we did!
Do we match?
Work with us if:
- You run a product-led SaaS that has found its market
- Search or LinkedIn already brings in trials, and you want video alongside
- Activated trials and revenue are the scoreboard you care about, above view counts
- Enough traffic already flows through your funnel to retarget with video
- You know your ICP by role, seniority and company size
Skip us if:
- Your product hasn't found market fit yet
- You only want a single explainer video
- You need one agency for SEO, content, email and organic social
YouTube Ads agency for SaaS FAQs
Audience targeting, campaign setup, ad copy and creative direction, placement picks, remarketing sequences, conversion tracking and weekly reporting. It all runs through Google Ads and gets graded on trials and paid plans.
Management fees: starting from $3889. Your ad budget is separate, set by your audience size and your deal size. You leave the free audit with a spend figure built on your numbers.
Enough weekly reach to stay in front of your buyers. Your audience size and your deal size set the number. The audit works it out with you.
LinkedIn is sharper on job titles. YouTube reaches more people for less and wins back warm visitors. Most PLG teams add YouTube once search or LinkedIn already brings in trials.
Skippable in-stream, non-skippable, bumpers, in-feed video and Shorts, with Demand Gen for scale. We pick the mix that matches your funnel stage and your budget.
A channel is content you publish and own. YouTube ads are paid placements bought through Google Ads and aimed at your ICP. We run the paid side.
Small audiences get tired of the same ad fast. New creative is ready before the numbers dip.
Google Ads records views and clicks, and your CRM feeds closed deals back in. A view today can get credit for a paid plan that closes months later.
We can. Demos and qualified leads get traced to closed-won in your CRM. It needs a longer proving window than PLG.
A written summary every week and a call every second week, with Slack open in between. The dashboard ranks campaigns by the revenue they bring in.
Retargeting shows early signal in the first weeks. Prospecting takes longer to build.
Search catches buyers who are already looking. YouTube builds demand earlier and brings warm traffic back. Most teams run search first, then add YouTube.
Where YouTube fits in your paid mix
YouTube works best alongside the channels your buyers already use:
call me?